Activewear

Nike Teams Up with Kim Kardashian to Unveil Groundbreaking Fitness Brand

3 months ago

In a surprising move that is set to shake up the activewear industry, Nike has officially launched a new fitness brand in collaboration with Kim Kardashian’s SKIMS. This partnership, dubbed as a strategic venture, aims to combine the athletic prowess of Nike with the modern aesthetic and appeal of Kardashian’s lifestyle brand. The announcement came on February 18, 2025, during a highly-anticipated online event that showcased their latest offerings.

Target's New Premium Leggings Challenge Lululemon's Dominance in the Activewear Market

6 months ago

In a bold move to carve out a niche in the competitive activewear landscape, Target has launched an eye-catching pair of leggings priced at $25, designed to directly compete with high-end brands like Lululemon and Alo Yoga. This strategic offering stems from Target's focus on providing stylish yet affordable apparel, aiming to attract a broader customer base that craves quality and performance without the hefty price tag usually associated with premium athletic wear.

Vuori's Share Sale Propels Athleisure Startup to an Impressive $5.5 Billion Valuation

7 months ago

The athleisure startup Vuori has made headlines with its latest equity sale, pushing its valuation to an impressive $5.5 billion. This milestone reflects the growing popularity and market demand for comfortable yet stylish activewear, a segment Vuori has thrived in since its inception.