Basketball

Steph Curry Opens Up About His Future: Under Armour, Nike, FTX, and NBA Retirement

11 days ago

In a recent candid conversation, NBA superstar Steph Curry shared his insights on several pressing topics concerning his career and future, including his endorsement deals and potential retirement from professional basketball. Curry, who has been pivotal in the Golden State Warriors' success and is widely regarded as one of the best shooters in NBA history, delved deep into his partnerships with sports brands and the evolving landscape of athlete endorsements.

European Basketball Faces Unprecedented Challenge as NBA Reigns Supreme

1 month ago

The dominance of the National Basketball Association (NBA) has created a challenging landscape for EuroLeague basketball. With the NBA's increasing global popularity, fans and players alike are finding themselves enamored with the fast-paced, high-scoring games that the American league consistently offers. This has prompted a significant shift in attention away from Europe's premier basketball competition, putting immense pressure on the EuroLeague.

Duke Basketball Sensation Flagg Strikes Gatorade Endorsement Deal Before College Debut

2 months ago

In an exciting development for Duke University basketball and its fans, freshman star Jared Flagg has officially signed an endorsement deal with Gatorade just ahead of his highly anticipated debut on the collegiate stage. The announcement showcases not only Flagg's potential as a player but also the marketing prowess of brands that are eager to associate with rising sports talents.

The Brooklyn Nets' Vision: Building a Stronger Brand to Expand Their Fanbase

2 months ago

In a bold move to reinvigorate their franchise and solidify their presence in the competitive landscape of professional basketball, the ownership of the Brooklyn Nets has launched a multi-faceted initiative aimed at enhancing the team's brand. This strategy is not just about increasing wins on the court but also about fostering a deeper connection with the community, engaging fans on multiple levels, and ultimately driving up attendance and support at games.

WNBA Players Union Takes Bold Step: Opts Out of CBA for Higher Salaries

2 months ago

In a significant move that could reshape the landscape of women's professional basketball, the Women's National Basketball Players Association (WNBPA) has officially chosen to opt out of the current collective bargaining agreement (CBA). This decision marks a pivotal moment in the ongoing dialogue surrounding player compensation and benefits within the league.

NBA Expansion: Adam Silver's Next Challenge Looms Over Three Promising Cities

2 months ago

The conversation around the National Basketball Association (NBA) is heating up as Commissioner Adam Silver prepares for a potential expansion of the league. With the success of the WNBA and recent contract extensions, the NBA is contemplating its next moves, and three cities—Seattle, Las Vegas, and Mexico City—are leading the charge in this discussion.

Rising Star: Jalen Brunson's Path to NBA Stardom After Legends Like LeBron James and Steph Curry

2 months ago

As the 2024 NBA season approaches, all eyes are on Jalen Brunson, a player who has captured the attention of fans and analysts alike. With a skill set reminiscent of the league's top talents, including LeBron James and Steph Curry, Brunson is on a trajectory that could see him become one of the next big stars in basketball.

Ice Cube's BIG3 Basketball League Eyes Expansion with Philadelphia and Alabama Teams

3 months ago

The BIG3 professional basketball league created by the former rapper is in discussion to extend the league into Philadelphia and Alabama by adding new teams. That would represent a major expansion of the five-on-five half-court three-on-three league that started operations in 2017. A reason for the negotiations: BIG3 is trying to reach a wider audience and key markets.