Pernod Ricard Transfers Nordic Spirits Brands to Royal Unibrew in Strategic Shift

In a substantial move within the beverage industry, Pernod Ricard, the global spirits giant, has announced the sale of several of its local Nordic spirits brands to the Danish brewing company Royal Unibrew. This transaction marks a significant strategic shift for Pernod Ricard as it refocuses its portfolio on more lucrative markets and brands while also streamlining its operations in the Nordic region.

Continue reading