Starbucks Appoints Former Chipotle Executive to Revamp Brand Strategy
2 months ago
In a significant move aimed at rejuvenating the Starbucks brand, CEO Laxman Narasimhan has announced the appointment of former Chipotle executive, Chris M. Mendez, as the company's new Chief Marketing Officer. This strategic decision comes as Starbucks seeks to navigate evolving consumer preferences and market dynamics in the competitive landscape of the coffee industry.
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