Spirit Airlines Enforces New Dress Code Amid Image Revamp
2 months ago
In a bold move aimed at refining its public image, Spirit Airlines has announced the implementation of a stricter dress code for passengers. The airline, long known for its budget-friendly fares and no-frills services, is taking steps to elevate customer perception as it embarks on an extensive brand transformation strategy.
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Starbucks Appoints Former Chipotle Executive to Revamp Brand Strategy
5 months ago
In a significant move aimed at rejuvenating the Starbucks brand, CEO Laxman Narasimhan has announced the appointment of former Chipotle executive, Chris M. Mendez, as the company's new Chief Marketing Officer. This strategic decision comes as Starbucks seeks to navigate evolving consumer preferences and market dynamics in the competitive landscape of the coffee industry.
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