BrandStrategy

Adidas Enters Strategic Alliance with Club América, Shunning Nike in a Bold Move

1 month ago

In a surprising turn of events, the iconic sports brand Adidas has forged a partnership with one of Mexico's most prominent soccer clubs, Club América. This collaboration marks a significant shift in the club's sporting attire provider, as it notably severes ties with Nike, a brand that had long been synonymous with the powerhouse team.

Richemont Revamps Executive Board, Promoting Jewelry Leaders

2 months ago

Richemont, the luxury goods conglomerate known for its prestigious brand portfolio, has made significant changes to its executive board by promoting key figures in its jewelry sector. This move is indicative of the company’s strategy to bolster its leadership in the lucrative jewelry market, which has shown substantial growth in recent years.

Rémy Cointreau's Sales Plummet in the U.S. Amid Consumer Spending Cuts

2 months ago

In a challenging economic landscape, luxury alcohol producer Rémy Cointreau has reported a significant decline in its sales within the United States. The company revealed that U.S. sales have seen a downturn as consumers increasingly cut back on spending, reflecting broader economic pressures affecting discretionary purchases.

Kleenex Maker Kimberly-Clark Sees Surge in Performance Amid Increased Volume

2 months ago

In a promising turn of events for Kimberly-Clark, the company known for its popular consumer brands including Kleenex and Huggies, reported a significant boost in its financial results attributed to higher product volumes. The latest quarterly earnings report reveals that the demand for essential household items has surged, particularly as consumers continue to prioritize hygiene and comfort in their daily lives.

Subway's Leadership Shake-Up: CEO Retirement Paves the Way for New Interim Leadership

4 months ago

In a significant development within the fast-food industry, Subway, the iconic sandwich chain, has announced the retirement of its CEO, who has decided to step down after a noteworthy tenure. The decision has sent ripples through the company and the wider market, as Subway transitions to new interim leadership during a critical period of transformation.

Western Brands Struggle as Affordable Chinese Rivals Gain Market Share

5 months ago

The competitive landscape of the global market is shifting dramatically as Western brands are increasingly losing ground to cheaper Chinese competitors. This trend has been notably pervasive in various sectors, including technology, fashion, and consumer goods, leading to mounting challenges for established brands that once dominated the marketplace.

Stellantis CEO Clarifies Future Strategy: No Plans for Brand Sales

6 months ago

In a recent interview, Stellantis CEO Carlos Tavares made headlines by emphatically stating that the automotive giant has no intentions of selling any of its brands. This declaration comes amidst a backdrop of significant transformations in the auto industry, as manufacturing companies navigate the challenges posed by rapidly shifting consumer preferences, advancements in electric vehicles (EV), and ongoing supply chain issues.