Heineken Faces Beer Sales Decline as American Market Softens

In a significant development for the beverage industry, Heineken has reported a decline in its beer sales volumes for the third quarter, largely attributed to sluggish performance in the Americas. The Dutch brewing giant disclosed that its global beer volumes dropped by 2.2% year-on-year, signaling caution amongst consumers as the company grapples with economic pressures and shifting drinking habits.

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