China's Carmakers Embrace Media and Influencers in Bold Marketing Move

China's Carmakers Embrace Media and Influencers in Bold Marketing Move
1 month ago

In a strategic pivot towards enhanced visibility and engagement, Chinese automobile manufacturers have taken an innovative approach by rolling out the red carpet for reporters and social media influencers. This movement marks a significant turning point in the industry as it aims to boost brand awareness and customer connection amid intense competition and a rapidly changing market landscape.

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Honda's Prologue: The Rising Contender to Tesla's Electric Throne

Honda's Prologue: The Rising Contender to Tesla's Electric Throne
7 months ago

In a significant shift in the electric vehicle (EV) market, Honda is set to launch its much-anticipated Prologue SUV, a full-scale entry into the realm of electric mobility. This new model is part of Honda’s strategic efforts to recapture its prominent position amidst the rapidly evolving landscape of electric transportation, where Tesla currently reigns supreme.

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