CelebrityBrands

Diageo Secures Ciroc Vodka Deal with LeBron James' Tequila Brand

13 days ago

In a groundbreaking partnership that underscores the growing influence of celebrity endorsements in the spirits industry, Diageo has announced a major deal involving its premium vodka brand, Ciroc. This collaboration marks a significant move in the competitive landscape of alcoholic beverages, particularly with the involvement of NBA superstar LeBron James and his burgeoning tequila brand, Lobos 1707.

Coty Takes Bold Step: Divests Stake in Kim Kardashian's Beauty Empire

29 days ago

In a surprising move that has sent ripples through the beauty industry, Coty Inc. announced its decision to divest its stake in SKKN BY KIM, the beauty brand founded by reality TV star Kim Kardashian. This strategic shift arrives as Coty continues to refocus its portfolio and sharpen its competitive edge in the rapidly evolving cosmetics market.

Hulk Hogan's Sudden Break into the Beer Business: The Story Behind "Real American" Brew

6 months ago

Wrestling icon Hulk Hogan has taken a surprising plunge into the beverage industry with the launch of his new beer line known as "Real American." This venture has gained additional attention due to its endorsement by none other than former President Donald Trump, who has not only spoken highly of the product but has also promoted it through various social media channels. The beer brand's name is a nod to Hogan's most famous wrestling theme song, which has added a nostalgic layer for fans of both the wrestling legend and the American craft beer movement.