Target's New Premium Leggings Challenge Lululemon's Dominance in the Activewear Market

In a bold move to carve out a niche in the competitive activewear landscape, Target has launched an eye-catching pair of leggings priced at $25, designed to directly compete with high-end brands like Lululemon and Alo Yoga. This strategic offering stems from Target's focus on providing stylish yet affordable apparel, aiming to attract a broader customer base that craves quality and performance without the hefty price tag usually associated with premium athletic wear.

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