Nike’s New CEO Elliott Hill Charts Path to Regain Brand Coolness and Market Dominance

Nike is entering a pivotal moment as Elliott Hill, the company's newly appointed CEO, unveils a strategic plan aimed at rejuvenating the brand's appeal in a highly competitive landscape. With heightened concerns over market share erosion, especially from rival companies that have been catching the eye of younger consumers, Hill's roadmap is critical to ensuring that Nike not only maintains its status as a leader in athletic apparel but also re-establishes its 'cool' factor.

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