
Record Online Holiday Sales: U.S. Shatters Previous E-Commerce Milestones
The 2024 holiday season has proven to be a watershed moment for online shopping in the United States, as consumers spent a staggering $241 billion on various goods and services, marking a new benchmark for digital retail. This figure, released by Adobe Analytics, reflects a significant year-over-year growth in online spending that underscores the ongoing shift towards e-commerce as a primary shopping avenue.
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Record-Breaking Black Friday: Online Shopping Takes the Lead
This year's Black Friday has proven to be more successful than ever, with a notable surge in both in-store and online sales. Retailers across the nation have embraced the shopping holiday, with an optimistic outlook spurred by consumer enthusiasm and strategic promotional efforts. According to recent reports, the overall spending during this year's Black Friday reached an impressive $9 billion, reflecting a 12% increase compared to last year.
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