Subway's Bold Move: Transitioning to PepsiCo Beverages Amid Franchisee Resistance

In a significant strategic shift, Subway has officially announced its decision to partner with PepsiCo as its exclusive beverage supplier, a move that is designed to modernize its offerings and boost sales. The decision comes despite notable pushback from several franchisees who have expressed concerns over the change. This new collaboration will not only alter the drink options available at Subway locations but also aims to enhance the brand’s overall appeal in an increasingly competitive market.

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