BYD Aims to Capture European EV Market With Competitive Pricing Strategy

In a bold move to strengthen its foothold in the European electric vehicle (EV) market, Chinese automotive giant BYD (Build Your Dreams) has unveiled plans to attract more buyers by setting a competitive entry price threshold. The company has announced that it will not offer its electric vehicles for less than €25,000 ($26,600), marking a strategic decision that reflects the growing sophistication of the EV landscape across Europe.

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