Energy Giants Adapt to Sugar-Free Trends: The Race Between Monster and Red Bull

In a bold move reflecting changing consumer preferences, major energy drink brands Monster and Red Bull are racing towards a sugar-free future. This transition comes as health-conscious consumers increasingly seek alternatives that do not compromise their well-being while providing a much-needed energy boost. The energy drink market is adapting rapidly, with companies eager to align their products with evolving dietary trends.

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Major Beverage Shake-Up: Keurig Acquires Ghost Energy Drinks for Over $1 Billion

In a striking move within the beverage industry, Keurig Dr Pepper has announced its acquisition of Ghost Energy Drinks, valued at more than $1 billion. This strategic purchase highlights Keurig's commitment to expand its portfolio in the rapidly growing market of energy drinks, particularly targeting younger consumers and health-conscious individuals.

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