Fitness

Nike Teams Up with Kim Kardashian to Unveil Groundbreaking Fitness Brand

1 month ago

In a surprising move that is set to shake up the activewear industry, Nike has officially launched a new fitness brand in collaboration with Kim Kardashian’s SKIMS. This partnership, dubbed as a strategic venture, aims to combine the athletic prowess of Nike with the modern aesthetic and appeal of Kardashian’s lifestyle brand. The announcement came on February 18, 2025, during a highly-anticipated online event that showcased their latest offerings.

Peloton Projects Profit Growth Amid Declining Sales Trends

2 months ago

In a surprising turn of events, Peloton Interactive Inc. is forecasting an increase in profitability even as it faces continuing declines in sales. The well-known fitness brand, which made waves in the home workout space during the pandemic, has recently revealed its strategic plans aimed at shifting its trajectory back towards financial health.

Cottage Cheese and Meat Sticks: The Surprising Rise of a New Snacking Trend

3 months ago

In a surprising turn of events, cottage cheese and meat sticks have surged in popularity, redefining the landscape of snacking for an increasing number of consumers. As health-conscious eating habits continue to shape food choices, these once-overlooked options are claiming a prominent space in grocery aisles and on dining tables across the country.

Billionaire Wiese's Brait Aims for 2026 Listing of Virgin Active

5 months ago

In an ambitious move, South African billionaire Christo Wiese is steering his investment firm, Brait SE, towards a public listing for Virgin Active, the renowned global fitness chain. The company’s decision to target a 2026 listing reflects confidence in the brand's growth trajectory, particularly in markets across Europe, Asia, and South Africa.

The Resurgence of Running: NYC Marathon Reflects a Nationwide Boom

5 months ago

This year's New York City Marathon is more than just a prestigious athletic event; it epitomizes a remarkable trend sweeping across the United States—an unprecedented surge in running participation. As the global pandemic's impact begins to wane, many Americans are now embracing longer distances, fueled by a newfound appreciation for outdoor activities and fitness.