Nike Teams Up with Kim Kardashian to Unveil Groundbreaking Fitness Brand

In a surprising move that is set to shake up the activewear industry, Nike has officially launched a new fitness brand in collaboration with Kim Kardashian’s SKIMS. This partnership, dubbed as a strategic venture, aims to combine the athletic prowess of Nike with the modern aesthetic and appeal of Kardashian’s lifestyle brand. The announcement came on February 18, 2025, during a highly-anticipated online event that showcased their latest offerings.

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