Florida's Natural Brand Seeks Turnaround Support Amid Declining Orange Juice Sales

In a significant move to revive its fortunes, the owners of Florida's Natural brand have engaged a team of restructuring experts as they combat alarming declines in orange juice sales. The cooperative, which represents more than 1,000 citrus growers in Florida, is reacting to a concerning trend that shows consumers increasingly favor alternative beverages over traditional orange juice.

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