Frito-Lay Faces Hefty $36 Million Antitrust Penalty in Turkey

The Turkish Competition Authority has imposed a substantial fine of 1 billion lira (approximately $36 million) on Frito-Lay, the renowned snack food division of PepsiCo, for engaging in practices deemed anti-competitive. This penalty comes as part of a broader review by the authority, which is actively scrutinizing market behavior across various sectors to ensure fair competition.

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