The Road to Recovery: New Zealand's Tourism Industry Struggles to Regain Its Former Glory

As New Zealand begins to emerge from the shadows of the global pandemic, its once-thriving tourism sector continues to struggle in regaining its status as the country’s paramount foreign income generator. The tourism industry, a pillar of the national economy, is encountering significant hurdles in attracting international visitors back to its picturesque landscapes, vibrant culture, and unique experiences.

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