Corporate Giants Capitalize on India's Grand Pilgrimage to Boost Consumerism

India is currently witnessing one of its largest religious congregations—the Kumbh Mela—drawing millions of devotees from across the nation. This significant event, known not just for its spiritual importance but also for its vast consumer market potential, has attracted the attention of some of the world's biggest brands. With the convergence of spirituality and modern consumerism, companies see this event as a golden opportunity to amplify their reach and connect with consumers in a culturally resonant way.

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