New Zealand Rugby Launches Legal Action Against INEOS Over Alleged Breach of Sponsorship Agreement

In a significant development within the sports business landscape, New Zealand Rugby (NZR) has initiated legal proceedings against INEOS, the multinational chemicals company, alleging a breach of contract regarding a sponsorship deal that was originally expected to bolster the financial landscape of rugby in the region. The lawsuit, filed in a prominent court, serves as a pivotal moment for both the sport and the sponsor, with potential implications that could ripple through the industry.

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