Adidas Boosts Profit Forecast Once More as Retro Sneaker Craze Surges

In a significant move reflecting the resurgent popularity of vintage footwear, Adidas has once again revised its profit projections upward, driven by an increased demand for retro sneaker styles. This latest announcement comes as the brand continues to penetrate deeper into the nostalgia-driven fashion trend that has captivated both loyal customers and new enthusiasts alike.

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