Trump's Tariff Threat Forces Luxury Brands to Shift Focus Toward Older Consumers

The economic landscape is shifting once more as impending tariffs on imported goods loom large over the luxury goods market. Former President Donald Trump has reignited discussions about imposing tariffs on various products, which has forced luxury brands to reevaluate their marketing strategies and shift their target demographics. Specifically, these prestigious brands are considering a pivot towards older consumers as a promising strategy amidst the uncertainties posed by potential tariffs.

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