Baby Formula Startup Bobbie Battles Big Brands with Influencer Power

In a bold move to penetrate the competitive baby formula market, startup Bobbie is strategically leveraging an army of influencers to dethrone established giants like Similac and Enfamil. Recently ranked among the fastest growing brands in the space, Bobbie’s innovative marketing approach is turning heads and capturing the attention of millennial parents seeking options for their newborns.

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