PickupTrucks

Former Ram Head Mike Kuniskis Returns to Stellantis to Lead Pickup Brands

14 days ago

In a significant shift within the automotive industry, Mike Kuniskis, who previously led the Ram brand, is rejoining Stellantis, the parent company of Chrysler, Jeep, Dodge, and Ram. His return comes as Stellantis aims to bolster its presence in the highly competitive pickup truck segment. This strategic move is part of Stellantis' broader efforts to refine its brand strategies and assert itself against rivals in the market.

Ram CEO Reports Positive Turn in U.S. Sales Amid New Incentive Strategies

2 months ago

In a recent statement, Ram Trucks CEO Mike Koval announced that U.S. sales for the brand are experiencing a revival following the introduction of targeted incentive programs. This comes after a challenging period characterized by declining sales earlier in the year, which had raised concerns among industry analysts regarding Ram's market competitiveness. The strategic push for incentives appears to be taking effect, leading to a promising recovery in sales figures as the automaker seeks to regain its footing in a highly competitive truck market.