Nike Shuts Down RTFKT Virtual Sneaker Label Amid Leadership Changes
6 months ago
Nike Inc. is making a significant move in the evolving landscape of digital fashion by deciding to shut down its virtual sneaker label, RTFKT, under the leadership of its new CEO, John Donahoe. This decision marks a pivotal shift for Nike as it navigates the complexities of the metaverse and the future of digital branding.
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