RamTruck

Ram Shifts Gear: Extended Range Trucks Take Priority Over All-Electric Models

23 days ago

In a strategic pivot that reflects changing market dynamics and consumer preferences, Ram truck executives announced that the brand will prioritize the development of extended-range pickup trucks over traditional all-electric models. This decision is driven by a desire to cater to a broader audience while gradually transitioning towards electrification without alienating existing customers.

Former Ram Head Mike Kuniskis Returns to Stellantis to Lead Pickup Brands

1 month ago

In a significant shift within the automotive industry, Mike Kuniskis, who previously led the Ram brand, is rejoining Stellantis, the parent company of Chrysler, Jeep, Dodge, and Ram. His return comes as Stellantis aims to bolster its presence in the highly competitive pickup truck segment. This strategic move is part of Stellantis' broader efforts to refine its brand strategies and assert itself against rivals in the market.

Stellantis Pushes Back Electric Ram Truck Launch to 2025

2 months ago

In a significant development for the automotive industry, Stellantis has announced a delay in the rollout of its highly anticipated electric Ram pickup truck. Initially slated for debut in late 2024, the launch has now been pushed to the first half of 2025, marking a notable shift in the company's timeline.

Ram CEO Reports Positive Turn in U.S. Sales Amid New Incentive Strategies

3 months ago

In a recent statement, Ram Trucks CEO Mike Koval announced that U.S. sales for the brand are experiencing a revival following the introduction of targeted incentive programs. This comes after a challenging period characterized by declining sales earlier in the year, which had raised concerns among industry analysts regarding Ram's market competitiveness. The strategic push for incentives appears to be taking effect, leading to a promising recovery in sales figures as the automaker seeks to regain its footing in a highly competitive truck market.