Reviving Sales: How Barnes & Noble Is Benefiting from the BookTok Phenomenon

In a remarkable turn of events, bookstore giant Barnes & Noble has witnessed a resurgence in sales, largely attributed to the viral influence of BookTok, a community on TikTok dedicated to book lovers. This social media phenomenon has sparked renewed interest in reading among younger audiences, ultimately injecting fresh life into the brick-and-mortar retailer's bottom line.

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