
The Marketing of Net Zero: How Wealthy Nations Are Turning Sustainability into Public Relations
2 days ago
In an era where climate change is at the forefront of global discussions, several affluent nations have begun to approach their net-zero emissions targets more as marketing strategies than as genuine environmental commitments. The term 'net-zero' has become a buzzword among these nations, symbolizing a pledge to drastically reduce greenhouse gas emissions by a specified date, often 2050. However, beneath this seemingly noble initiative lies a complex layer of public relations, aimed at enhancing national images while diverting scrutiny from actual emissions reductions.
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