SportsMarketing

How Ely Callaway Transformed the Golf Industry: A Deep Dive into His Legacy

2 months ago

In the world of golf, few names resonate as strongly as that of Ely Callaway, a pioneer who not only altered the trajectory of golf equipment but also redefined the business of the sport itself. As the founder of Callaway Golf, his influence has rippled through the industry, establishing a standard that persists to this day.

NFL Extends Partnership with Nike, Reaffirming Commitment to Iconic Jersey Deal

2 months ago

In a significant move for both the National Football League (NFL) and sportswear giant Nike, the NFL has officially renewed its contract with Nike for jersey production, forestalling discussions that hinted at a possible termination of their long-standing partnership. This decision comes as the two parties engaged in extensive deliberations about the future of their collaboration, which has been pivotal in shaping the look of the league over the last decade.

Nike Secures Extended Partnership with NFL, Keeping the Game Stylish Through 2038

4 months ago

In a major move that solidifies its dominance in sports apparel, Nike has announced the extension of its partnership with the National Football League (NFL) through 2038. This lucrative deal continues to highlight the deepening relationship between the iconic sportswear brand and the premiere professional football league in the United States.

Exciting New Era for Springbok Rugby: Ackerley Secures Control of Commercial Rights

6 months ago

In a significant move for the future of Springbok rugby, Ackerley, a prominent player in the media and marketing sector, has been awarded control over the team's commercial rights. This new agreement was officially confirmed by the governing body of rugby in South Africa, bolstering Ackerley’s position as a key stakeholder in one of the country’s most beloved sports.