SportswearIndustry

Puma Issues Caution as Tariffs and Geopolitical Tensions Threaten Sales in 2025

22 days ago

Puma, the renowned sportswear and footwear company, has issued a concerning forecast regarding its sales for the year 2025, attributing potential declines to the looming impacts of tariffs and escalating geopolitical tensions. During a recent financial report, the brand's executives indicated that several external factors could adversely affect both the manufacturing and retail sectors, which could consequently lead to reduced consumer spending.

Adidas Sees Surge in Profits Driven by Holiday Sneaker Sales

2 months ago

In a significant turn of events for one of the world’s leading sportswear companies, Adidas has reported a remarkable increase in profits, attributing the upswing primarily to robust sales of its sneaker line during the recent holiday season. The German sports conglomerate announced that the demand for its athletic footwear surged, significantly boosting its bottom line in the final quarter of the year.

Tax Investigation Deepens as Adidas Headquarters Raids Continue

4 months ago

In a rapidly unfolding situation, authorities have intensified their investigation into the financial practices of Adidas, with multiple raids taking place at the company's global headquarters in Herzogenaurach, Germany. The raids, which commenced early this week, have raised concerns about potential tax evasion and fraudulent accounting practices by the famed sportswear brand.

Nike Appoints New Chief HR Officer Amid Organizational Shake-Up Under CEO John Donahoe

4 months ago

Nike Inc. has made a significant leadership change by appointing a new Chief Human Resources Officer (CHRO) as part of a comprehensive organizational restructuring aimed at positioning the company for future growth. This strategic decision comes as Nike continues to navigate the complexities of the current retail landscape under CEO John Donahoe's direction.

Tim Cook's Strategic Guidance Fuels Nike's Business Transformation

5 months ago

In a surprising yet strategic partnership, Tim Cook, the renowned CEO of Apple, is reportedly playing a pivotal role in rejuvenating Nike’s business operations during a challenging phase for the iconic sportswear brand. According to various sources, Cook’s involvement is not just a casual advisory role but a concerted effort to leverage his keen business acumen and successful experience in driving growth.

Adidas Boosts Profit Forecast Once More as Retro Sneaker Craze Surges

6 months ago

In a significant move reflecting the resurgent popularity of vintage footwear, Adidas has once again revised its profit projections upward, driven by an increased demand for retro sneaker styles. This latest announcement comes as the brand continues to penetrate deeper into the nostalgia-driven fashion trend that has captivated both loyal customers and new enthusiasts alike.