Starbucks' Ambitious Revamp: A Pivotal Test for CEO Brian Niccol

Starbucks is embarking on a significant transformation of its café experience, spearheaded by CEO Brian Niccol, and this initiative is being hailed as a crucial test of his leadership and vision for the iconic coffee brand. Set against a backdrop of evolving customer expectations and stiff competition, this revamp seeks to breathe new life into the beloved coffee shops while addressing operational challenges that have emerged in recent years.

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