Tequila

Diageo Secures Ciroc Vodka Deal with LeBron James' Tequila Brand

13 days ago

In a groundbreaking partnership that underscores the growing influence of celebrity endorsements in the spirits industry, Diageo has announced a major deal involving its premium vodka brand, Ciroc. This collaboration marks a significant move in the competitive landscape of alcoholic beverages, particularly with the involvement of NBA superstar LeBron James and his burgeoning tequila brand, Lobos 1707.

Unraveling Tariff Tensions: How Trump's Trade Policies are Disrupting the Tequila Industry

2 months ago

Recent developments in U.S. trade policy, particularly under the Trump administration, have sent shockwaves through the tequila manufacturing industry. Tariffs initially levied on imports have resulted in unforeseen consequences that are reshaping the landscape for many producers. As Mexican tequila makers brace themselves for a tumultuous market, the implications of these tariffs are becoming increasingly pronounced.