Japan Faces Tea Shortage Amid Matcha Craze Fueled by TikTok

Japan is currently experiencing a significant tea shortage, particularly affecting matcha green tea, as the beverage's popularity skyrockets on social media platforms like TikTok. This phenomenon has led to increasing prices and concerns over the sustainability of matcha production, a staple of Japanese culture and cuisine. The surge in both domestic and international demand has major implications for the country’s tea industry.

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