Affirm Takes a Bold Step Into the UK Market with Long-Awaited Launch

Affirm, a leading financial technology company known for its innovative buy-now-pay-later (BNPL) services, has officially launched its operations in the UK, marking a significant international expansion for the company. This long-anticipated move allows Affirm to tap into one of the largest consumer markets in Europe, following a series of strategic developments and investments aimed at growth beyond its home base in the United States.

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