J.M. Smucker to Offload Voortman Cookies to CapVest in Strategic Move

In a significant development for the food industry, J.M. Smucker Co. has announced its plans to divest the popular Voortman Cookies brand, selling it to the private equity firm CapVest Partners. This transaction marks a pivotal shift for Smucker, which has been realigning its focus towards its core brands, and it reflects ongoing trends in the snack food sector.

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