Mattel's Strategic Cuts Propel Profit Amid Barbie Sales Dip

In a landscape marked by fluctuating consumer interests, Mattel has reported a surprisingly robust financial performance for the third quarter, propelled primarily by cost-cutting measures initiated by CEO Ynon Kreiz. Despite this success, the toy giant confronted a notable decline in Barbie sales, a key market segment which had seen unprecedented growth following the release of the recent Barbie movie.

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