Geely Plans to Consolidate Zeekr and Lynk & Co Brands for Cost Efficiency

In a strategic move aimed at optimizing operations and reducing costs, Geely, the Chinese automotive giant, has announced plans to integrate its electric vehicle brand Zeekr with its Lynk & Co brand. This merger symbolizes Geely’s ongoing efforts to streamline its offerings in an increasingly competitive automotive market, particularly as electric vehicles (EVs) gain traction globally.

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