advertising

Corporate Advertisers Retreat Amid Controversy Surrounding Fuji TV

23 days ago

In a significant turn of events, numerous companies have begun withdrawing their advertising from Japan’s Fuji Television Network following a burgeoning scandal that has raised serious ethical questions. This wave of discontent stems from the network’s handling of a sensitive issue that has drawn the ire of public consciousness and stirred disapproval among consumer advocates.

Stroer Considers $4 Billion Sale of Its Core Billboard Division

1 month ago

In a significant move that could reshape its business landscape, German media company Stroer SE & Co. KGaA is reportedly exploring the sale of its core billboard unit, with a target valuation of approximately $4 billion. This strategic decision comes as the company looks to streamline operations and focus on more lucrative segments within its portfolio.

Lloyds Bank's Low Carbon Advertising Under Scrutiny: A Misleading Approach, Says UK Watchdog

2 months ago

The UK's Advertising Standards Authority (ASA) has recently issued a verdict regarding a controversial advertisement from Lloyds Banking Group. The authority concluded that the bank's promotional campaign was misleading to consumers about its commitment to low-carbon alternatives. This significant ruling highlights the evolving landscape of advertising within the financial sector, especially concerning sustainability claims.

Judge Skeptical of Google's Defense in Landmark Ad Tech Case

3 months ago

In a pivotal courtroom showdown, a federal judge expressed significant skepticism regarding Google's arguments in a major antitrust case over its dominance in the advertising technology sector. The proceedings, held in a Washington, D.C. courtroom, have drawn attention not only due to the stature of the tech giant but also for their implications on the future of digital advertising.