drinks

PepsiCo on the Verge of $1.5 Billion Acquisition of Poppi Soda Brand

8 hours ago

In a significant move poised to reshape its product portfolio, PepsiCo Inc. is reportedly nearing a deal valued at over $1.5 billion for the acquisition of Poppi, a brand recognized for its innovative approach to sparkling water with added health benefits. This acquisition reflects PepsiCo’s strategy of diversifying its offerings in response to shifting consumer preferences towards healthier beverage options.

European Commission's Bold Antitrust Action: Drinks Firms Targeted in Major Raid

4 days ago

In a significant development for the beverage industry, the European Commission has conducted extensive raids on several major drinks firms amid an ongoing antitrust investigation. This unprecedented action emphasizes the regulatory body's commitment to ensuring fair competition within the market, particularly following growing concerns over potential anti-competitive practices in the sector.

Monster Beverage Remains Unfazed by Alani Nu's Rise: Growth Projections Untouched

14 days ago

In a surprising turn of events within the beverage industry, Monster Beverage Corporation has expressed unwavering confidence in its future growth, despite the burgeoning popularity of its competitor, Alani Nu. During a recent earnings call, executives from Monster dismissed concerns surrounding Alani Nu's impressive market gains, maintaining that they are on a solid trajectory for expansion.

Celsius Holdings Acquires Alani Nu for $1.8 Billion: A Game-Changer in the Energy Drink Sector

22 days ago

In a significant move within the beverage industry, Celsius Holdings, a prominent player in the energy drink market, has announced its acquisition of rival Alani Nu for an astounding $1.8 billion. This strategic purchase aims to enhance Celsius's position in a continuously evolving marketplace and broaden its product offerings to cater to a burgeoning consumer demand for healthier energy alternatives.

Red Bull Achieves Record Revenue and Profit in 2024 Amidst Growth Slowdown

2 months ago

In an impressive financial display, Red Bull announced that it achieved record revenues and profits for the fiscal year 2024, even as the global beverage market experiences signs of slowing growth. The energy drink titan revealed its annual results showing a total revenue increase, bolstered by robust sales across various regions, particularly in Europe and North America.

Energy Giants Adapt to Sugar-Free Trends: The Race Between Monster and Red Bull

3 months ago

In a bold move reflecting changing consumer preferences, major energy drink brands Monster and Red Bull are racing towards a sugar-free future. This transition comes as health-conscious consumers increasingly seek alternatives that do not compromise their well-being while providing a much-needed energy boost. The energy drink market is adapting rapidly, with companies eager to align their products with evolving dietary trends.

Starbucks' Red Cup Day Revitalizes Sales and Holiday Spirit

4 months ago

In a much-anticipated annual event, Starbucks has kicked off the holiday season with its Red Cup Day, which saw customers lining up for the beloved festive drinkware and the delicious seasonal menu. This year's event is especially significant for the coffee giant, as it seeks to bolster its sales following challenges in the previous quarters.

Starbucks Withdraws Olive Oil Drinks to Make Way for Festive Holiday Menu

5 months ago

In a surprising turn of events, Starbucks has decided to discontinue its innovative line of olive oil-infused beverages, just as the coffee giant prepares to unveil its eagerly anticipated holiday menu. This decision comes shortly after the drinks were introduced earlier this year, aimed at attracting customers looking for unique flavor profiles and healthy options. However, it seems the seasonal spirit is prompting Starbucks to shift its focus back to traditional holiday flavors.

Major Beverage Shake-Up: Keurig Acquires Ghost Energy Drinks for Over $1 Billion

5 months ago

In a striking move within the beverage industry, Keurig Dr Pepper has announced its acquisition of Ghost Energy Drinks, valued at more than $1 billion. This strategic purchase highlights Keurig's commitment to expand its portfolio in the rapidly growing market of energy drinks, particularly targeting younger consumers and health-conscious individuals.