The BIG3 professional basketball league created by the former rapper is in discussion to extend the league into Philadelphia and Alabama by adding new teams. That would represent a major expansion of the five-on-five half-court three-on-three league that started operations in 2017. A reason for the negotiations: BIG3 is trying to reach a wider audience and key markets.
BIG3 has had success with the three-on-three format and has been a magnet for veteran NBA players along with hoops enthusiasts. Potential teams in Philadelphia and Alabama would represent a strategic reach into regions filled with talent-rich basketball culture and fans. The league's spokesperson would not indicate whether negotiations were part of a broader plan for expansion, though no timelines have been confirmed as of yet.
With its rich history in basketball, Philadelphia, and highly enthusiastic sports fan bases, Alabama have all emerged as leading markets to host the BIG3 League. In fact, the team introductions in these cities could raise interest and support on a local level, which in turn would be equivalent to much higher attendance and viewership figures than the league is currently experiencing.
Co-founder of the league, Ice Cube has time and again spoken of his ambition to make BIG3 stand out as an entity in the sport. Interplaying entertainment with some serious basketball, the League has carved a niche for itself, which is evinced from its soaring popularity and successful seasons.
The probable expansion will carry added economic benefits to the regions through job creation and increased demand for local businesses. It behooves the league's mission of creating a platform that entertains but at the same time leaves a positive contribution to the communities it engages with.
Should these negotiations indeed result in successful agreements, fans are likely to see new and exciting teams and matchups added to the already dynamic and entertaining league format. The discussions themselves are a testament to the growth trajectory which this league has embarked upon, and how it goes about achieving better things.
Stay tuned with developments that come out of the negotiations for more updates and revelation of further information about this promising development in BIG3 League expansion plans.
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Author: John Harris
